Operator-led build firm · Live games and consumer products

Custom AI infrastructure for a new shape_of_work

“Adding AI features” hasn’t moved the number on the spreadsheet. The tools exist, but your people don’t use them. We rebuild what work is and ship the AI that runs it. Then we stay until your team can run it without us.

In production
Top-20
Mobile games studio on live-ops tooling we built
Prior shipping
$4B+
Lifetime revenue across products Patrick has shipped
First call
30m
With Patrick, not a junior screen
Shipped at
  • PopCap
  • EA
  • NaturalMotion
  • Zynga
  • Wooga
  • Playtika
  • Ten Square
Partnered with
  • Anthropic
  • OpenAI
  • ElevenLabs
Built across
  • Google
  • Meta
  • xAI
  • DeepSeek
  • Black Forest Labs
  • Midjourney
  • Runway
  • Higgsfield
  • Seedance

The track record above is founder Patrick McGrath's. In production: a top-20 mobile games studio runs live-ops on tooling we built. Reference on request.

Thesis A diagnosis

AI projects don't fail because of the AI. They fail for the same reasons all products fail

42% of enterprises abandoned the majority of their AI initiatives in 2025, up from 17% the year before.

Bad production. No creative direction. And nobody in the room who has shipped AI to real users. A better model won't fix any of that.

Most AI shops are engineers selling implementations or consultants selling decks. We're an operator-led build firm. We fix the product and growth problems and automate the workflows behind them, and we run it all like a product launch, from discovery to live ops.

  • Most AI agencies Higher Agency
  • Engineers selling implementations Operators who ship the thing and run it after go-live
  • Strategy decks → pilot → maybe production Ship it first, then tune it
  • Generalists across "all industries" Built in games and consumer apps, and it carries to any consumer business
  • Methodology document as the deliverable Automated workflows running in your stack, getting better every week
Approach How we work

Discovery, scoping, production, live ops. How a pilot becomes something people use

Every phase ends with something your team can use. Run end to end, it's our AI Build Program.

  1. 01

    Discovery

    A ranked list of what to fix and which workflows are worth automating

  2. 02

    Scoping

    Scope and the measure of success, agreed in writing before kickoff

  3. 03

    Production

    Workflows automated end to end in your stack, running on your keys

  4. 04

    Live ops

    Runbooks and trained champions, so your team runs it without us

In every phase

I

Product

We run every engagement, AI or not, the way we've always run product launches. Scope it, set milestones, cut hard, and keep running it after it goes live.

  • Roadmap with budget and risk attached to every initiative
  • Cross-functional staffing, not "an AI engineer in a room"
  • How we'll measure it, agreed before anyone writes code
II

Creative direction

Point AI at a problem without taste behind it and you get noise. We make the calls on what to build and what to cut, and we care how it feels to the person using it.

  • A feel for players and customers, from years in F2P and consumer apps
  • Prompts, agent personas and tone written with the same care as the product
  • Clear rules for what the AI is allowed to say and ship
III

Commercial judgment

Patrick has run P&Ls as an executive. He knows what a CFO checks first and why boards kill projects, so we plan your AI work to make it through the budget cycle.

  • An ROI case your execs can defend to the board
  • Build, buy or partner calls from someone who has owned a P&L
  • We train champions on your team, so they own it when we leave
Alexandria Workflows and automation

Automation built into
the work you already do

Alexandria is the platform we build your automation on. We start from the workflows your company runs every week, like planning a live-ops event, reading a churn cohort or shipping UA creative. We map each one step by step and wire it into the systems your team already uses: the data warehouse, the game config, the ad accounts, the code repo. Code and rules run the steps that don't need judgment. Specialist agents come in only on the steps that do, and a person signs off where it matters. A memory layer learns who does what, where and when on your team, so handoffs land with the right person. We don't sell or license Alexandria. What we build on it runs in your stack.

  • 01Mapped from your work: every workflow starts from how your team does it today, then gets automated one step at a time.
  • 02Wired into your systems: it reads from and writes to the tools you already run, so the output lands where your team works instead of in another dashboard.
  • 03Agents where judgment is needed: a specialist agent takes a step only when code can't. Each one is scored on every run and flagged if its results slip.
  • 04Better every week: the weakest agents get new versions, the versions compete, and only the winners replace the originals.
Book 30 minutes with Patrick
Example workflow
Technology What we've built

Everyone is piloting AI
We automate the work in production

The workflows your team has been piloting, we've automated end to end as real platforms. Each has gates and tests, and every number traces back to its source. They run on-prem and on any model. Here are six, all built for live games.

Live ops

Live-ops tooling

  1. Design
  2. Approve
  3. Version
  4. Promote
  5. Target
  6. Measure

Built for a top-20 mobile games studio, it automates the live-ops workflow. An event designer runs on about 20 deterministic skills that simulate the economy and put a value on each event. Gates check every design, and a ship layer versions the config, targets player segments and runs the A/B test.

490automated tests across design and delivery
How it works
Production hubs

Studio operating hub

  1. Roadmap
  2. Backlog
  3. Review
  4. Events
  5. Readout

One app the production team runs its week from: the roadmap, three backlogs that publish straight to the code repo, design review, an events console and the analytics.

23views in one hub, from the roadmap to economy health
How it works
BI and analytics

Warehouse to decision

  1. Events
  2. Warehouse
  3. Checks
  4. Dashboard
  5. Decide

A daily pull from a game's event warehouse to the dashboard its team reads each morning, with checks that hold back a broken pull. Then the diagnosis: which test, which build, which week.

81 of 131A/B tests filed as no result in which a metric had moved
How it works
Growth and UA · Marketing OS

Paid growth loop

  1. Plan
  2. Buy
  3. Pace
  4. Attribute
  5. Measure

Marketing OS is the growth platform we built for mobile-game studios. The paid side covers soft launch through scale. It buys across the major ad networks, paces spend, and handles attribution and lift measurement.

6ad networks from one flow
How it works
Content creation · Marketing OS

Content pipeline

  1. Brief
  2. Generate
  3. Grade
  4. Approve
  5. Publish

The organic side of Marketing OS. Give it a brief and it makes posts, images, video and playable ads. Each one is graded against a rubric, and a person signs off before it goes out.

15publishing destinations, from X and LinkedIn to both app stores
How it works
Review · Alexandria

Specialist review

  1. Question
  2. Agents
  3. Verify
  4. Cite
  5. Report

Alexandria's specialist agents doing the reviews a studio would normally hire out, like a game teardown, a read on a redesigned first session, or a monetization finding that 24 verifiers tried to knock down.

87%citation precision on 240 sampled claims, from an 11-agent teardown
How it works
See what we build
Contact Get in touch

One call. No deck. We'll tell you what to fix first, and if AI is part of it

The first call is 30 minutes with Patrick. You bring the problem. We'll have done our homework on the business. By the end we'll both know if there's a fit, and if there isn't, we'll tell you who to call instead.

  • 0130 minutes, founder on the call, no junior screen
  • 02We'll already have a take on your business
  • 03You get a written next step, even if we don't end up working together

or email: patrick@higheragency.solutions